9 Powerful Ways to Use Your Google Reviews to Get More Business for Your HVAC Company
Google reviews are gold for your HVAC company—not just for building your reputation, but for actually driving new business. You've worked hard to collect those 5-star ratings, but are you using them to their full potential?
If not, you’re missing out on a powerful opportunity. Reviews aren’t just a pat on the back—they’re assets that can boost your credibility and lead generation across multiple channels.
This blog will walk you through nine practical and proven ways to repurpose your Google reviews to attract more leads, close more jobs, and grow your HVAC business.
9 Powerful Ways to Use Your Google Reviews to Get More Business for Your HVAC Company by Digital Harvest
1. Repost Reviews on Social Media
Social media is an ideal platform to showcase your best reviews. Your followers will love seeing real feedback from happy customers. It humanizes your brand and acts as social proof for potential clients.
Here’s how to maximize your reviews on social media platforms like Facebook, Instagram, or LinkedIn:
- Create branded visuals. Use tools like Canva or Google AI to transform reviews into eye-catching posts featuring your logo, colors, and imagery.
- Post strategically. Match reviews to your audience and timing. For example, share a glowing review about AC repairs in the summer or furnace work in late fall.
- Update your Google Business Profile with these branded posts to maintain an active and engaging presence.
Pro Tip: Don't just post and walk away. Engage with your audience by replying to comments or creating Stories featuring client reviews.
“Take your review, make it look nice and pretty, then post it directly on your Google Business Profile and other social media channels,” recommends Avram Gonzales, CEO of Digital Harvest.
2. Use Reviews in Print Media
Despite the rise of digital marketing, print media still holds its charm—especially when you’re targeting local homeowners. You can leverage reviews in these formats:
- Brochures and Door Hangers: Add positive feedback for the specific service being advertised, like AC repair or duct cleaning.
- Direct Mail Campaigns: Reinforce your message with testimonials that resonate with your audience.
When a potential client holds your print piece in their hands, seeing real customer reviews builds trust and credibility. The result? A much higher chance of them picking up the phone and calling you.
3. Embed Reviews Strategically on Your Website
Don’t stop at a generic “Reviews” page. Take your testimonials further by embedding them strategically across your site for maximum impact:
- Match reviews to services: Place AC repair reviews on your AC repair page, water heater reviews on your water heater page, and so on.
- Use widgets: Tools like Trustpilot or Yelp widgets allow you to filter reviews by relevancy or keywords, enhancing credibility right when it matters most.
Curating reviews relevant to the page content helps visitors feel confident when deciding whether to call you for that specific service.
4. Create a One-Pager for Sales and Field Teams
Your sales team and technicians handle in-person interactions that can make or break a sale. Equip them with a one-pager featuring your strongest reviews to leave behind after a job estimate or service call.
What to include on the one-pager:
- Top 3–5 glowing testimonials
- Your logo and contact info
- A clear call-to-action, such as, “Book your service today!”
This simple document can reassure hesitant homeowners and keep your business top of mind after you leave.
5. Feature Reviews in Retargeting Ads
What happens when someone visits your website but doesn’t call or book an estimate? Life gets in the way—until you step in with retargeting ads featuring your reviews to reignite their interest.
Here’s how it works:
- Install a Facebook or Google Pixel on your website to track visitors.
- Create Facebook or Google remarketing ads that feature reviews tailored to the services they browsed.
“They see this review, boom. Now it’s time for them to move forward.,” — Avram Gonzales
Repetition builds trust. The more they see your rave reviews, the more likely they are to hit that “Book Now” button.
6. Pair Reviews with Seasonal Promotions
Seasonal promotions can drive quick action—now amplify that effect with corresponding reviews.
For example, running an AC replacement deal in summer? Feature reviews about your excellent AC services alongside the offer in emails, Facebook ads, or direct mail.
Combining positive reviews with time-sensitive offers validates your business and increases urgency, leading to more conversion.
7. Add Reviews to Your Estimates
Estimates are pivotal in decision-making. Including reviews directly on digital or printed estimates can make all the difference.
- Place high-impact, general reviews in a visible section of the estimate form.
- Highlight specific testimonials related to the requested service, creating added trust as customers evaluate the cost.
Customers who might otherwise hesitate are more likely to approve the work when they see glowing feedback from previous clients.
8. Use Reviews in Referral and Partnership Outreach
Building referral partnerships with other local businesses, like solar installation companies or roofers, can be invaluable. Why not bring along your most compelling reviews?
- Partner pitches: Sharing a one-pager loaded with testimonials during referral discussions helps potential partners see how much customers love your work.
- Joint promotions: Include reviews in co-branded marketing materials with your partner.
Reviews show that real clients trust you, which builds the confidence partners need to begin referring business your way.
9. Create a Wall of Fame in Your Office
Make your reviews tangible by turning them into physical displays in your office or lobby.
- Breakroom: Create an inspiring Wall of Fame featuring your best customer testimonials to boost employee morale.
- Waiting area: Guests dropping off equipment or visiting your office will see the positive feedback, reinforcing trust and credibility at a glance.
Nothing says “we deliver quality” like real words from real customers proudly displayed for all to see.
Build a Review System That Works Across Channels
Google reviews aren’t just nice to have—they’re business-driving assets when used creatively. Whether you’re posting them on social media or embedding them in your email campaigns, each review can amplify your business’s credibility and customer appeal.
Start with one or two strategies from this list and integrate them into your regular marketing process. Over time, these actions can become part of a seamless system that works across all touchpoints.
Wondering how to get more reviews or automate the process? Follow Avram Gonzales on LinkedIn or reach out to us here at Digital Harvest for additional strategies and tips. Your reviews are more than words—they’re your competitive edge. Use them wisely, and watch your HVAC business thrive.