Are You In Control
of Your Digital Assets?
You’ve seen firsthand how essential data is to making the right moves for your business. The real question is whether you’re in control of it or if someone else is pulling the strings. Data analytics isn’t just about numbers and charts, it’s about understanding where your business stands and where it’s headed.
Without it, you’re navigating blindly. When your data isn’t in your hands, you’re not just losing insights but also opportunities to grow. Are you confident that your data is secure and helping your business grow?
The Truth About Data Ownership and Agency Control
Too many business owners don’t realize that their critical digital assets aren’t in their control. If your data analytics isn’t set up properly or worse, owned by your agency, you’re not just at risk—you could lose years of performance data and the power to track results effectively.
The Hidden Cost of Not
Owning Your Accounts
Imagine losing years of historical data because your agency owns your accounts instead of you. It happens more often than you’d think. Nearly half of the businesses we work with come to us with broken, fragmented, or nonexistent tracking. In many cases, their previous agency has full control over their accounts, leaving them with no way to measure past performance.
Owning your data isn’t just about access but protecting your business. With full ownership, you can track your performance, hold agencies accountable, and make informed decisions based on real insights. Without it, you’re flying blind.
Are Your Google Tools
Set Up for Success?
Two of your business's most essential tools are often ignored: Google Search Console and Google Business Profile. Search Console provides valuable insights into your website’s visibility, search performance, and the keywords driving traffic to your site.
Your Google Business Profile, on the other hand, is a critical asset for your local search presence. It tracks how customers find, interact with, and contact your business.
Unfortunately, many businesses find these tools improperly set up or, worse, controlled by their agency. At Digital Harvest, we make sure these tools are not only set up correctly but also firmly in your control.
Stop Guessing and
Start Seeing Results
A marketing report without context is like a puzzle with missing pieces—it only gives you part of the story. At Digital Harvest, we go beyond simply reporting numbers. By layering call and form tracking into your analytics, we show you exactly where every lead is coming from, whether it is Google Ads, your website, social media, or even offline campaigns.
This is not just about tracking data. It is about gaining clarity. We connect the dots between your efforts and your results, so you can see what is driving success and where you have opportunities to grow. Let us help you unlock the full potential of your marketing.
Is This Normal?
If you’ve never had the chance to work with an exceptional marketing agency, you don’t know what’s normal. They might have told you that ‘SEO takes time’ - but then six months roll by and they’re still feeding you the same line. Something seems ‘off’ but you can’t put your finger on it. Changes you’ve asked for on the website seem forgotten or an afterthought. Here’s the deal: If you’re paying thousands of dollars a month for SEO and digital marketing, you should see significant results in 3-6 months. If you’re not, something is wrong.
People get complacent. When was the last time your marketing team asked what your goals were? Do they seem to care about your business? Are they implementing new initiatives or changing up their deliverables as time marches on? So much is changing in the world of digital marketing, your agency needs to keep up and stay relevant - you know your competition is! It is always worth getting a second opinion to keep everyone sharp. You don’t know what you don’t know.
“We’ve Been With Them for Years”
What You Measure Grows
The beauty of the Website Quality Audit is that it takes data from six different sources and measures trends over the last 12 months. This means it’s easy to hold your current agency accountable for the growth (or lack of growth) during a period where significant changes would be measurable and obvious. Every page on your website is examined individually, and specific actions are attached. There’s no question exactly what needs to be done to increase your lead flow from Google, and the priority of each action. When you have the right strategy, it’s only a matter of time before you start taking market share from your competitors
Ready to Take Control? Let Digital Harvest Help
At Digital Harvest, we’re passionate about empowering your business with the tools and insights you need to succeed. Our marketing packages include everything needed to track and optimize your performance seamlessly.
We handle the tracking and analysis while you maintain full ownership of your accounts. With our expertise, you’ll gain clarity and see the real impact of your marketing efforts, year after year.
FAQs About Data Ownership and Digital Marketing Control
Google Business Profile helps manage your local search presence. It shows how customers are finding your business, what they’re searching for, and how they interact with your profile, such as calling or visiting your location. A properly optimized Google Business Profile can significantly boost your visibility and attract more local customers.
Google Search Console focuses on your website’s visibility and performance in search results, providing data on impressions, clicks, and keywords. Google Analytics, on the other hand, tracks user behavior on your website, such as page views, session duration, and conversions. Together, they provide a complete view of how your online presence is performing. Digital Harvest ensures these tools work seamlessly to give you actionable insights.
Owning your digital assets ensures you have full control over your data, allowing you to track performance, make informed decisions, and evaluate the impact of your marketing efforts. Without ownership, you risk losing years of valuable insights and the ability to measure your business’s progress effectively.
Check the admin access and account ownership for tools like Google Analytics, Google Search Console, and Google Business Profile. If your agency is listed as the owner, they control your data. We can help you audit your accounts to ensure everything is in your hands.
Without access to historical data, you lose the ability to measure year-over-year performance and make strategic marketing decisions. It’s like driving without a map—you’re navigating blind and relying on guesswork instead of insights. Regain clarity and control with help from our team at Digital Harvest, so your business never has to operate in the dark.
We ensure your digital assets are set up correctly and, most importantly, fully owned by you. Our approach provides complete transparency and control, allowing you to focus on growing your business without the fear of losing access to your data. Ready to take back control and transform your digital tools into powerful growth drivers? Reach out to us today, give us a call, or visit our website to get started.