Why Ad Retargeting Keeps You Ahead of the Competition
Retargeting is a powerful marketing strategy designed to reconnect with potential customers who have visited your website but have not taken action. By keeping your business in front of these visitors, retargeting ensures you stay top of mind when they are ready to make a decision. It’s a simple yet effective way to turn missed opportunities into loyal customers and drive growth for your business.
How to Reconnect with Your Customers
Let’s face it—life gets busy, and potential customers often abandon their searches. Maybe they were comparing roofing estimates but got interrupted. Does your current agency have a plan to bring them back? Retargeting uses cookies to keep your business front and center, reminding customers of what they left behind and positioning you as their top choice.
Why Retargeting Works
for Local Service Businesses
When customers see your ads consistently, your business remains top of mind and stands out from the competition. If someone visits multiple websites for roofing quotes but only yours implements retargeting, your business becomes the one they remember.
A well-timed, targeted ad, such as “Still need that roofing estimate?” can prompt action and turn a missed opportunity into a confirmed lead.
Retargeting requires expertise to execute effectively, ensuring your ads reach the right audience at the right time. Partnering with an experienced marketing agency ensures your strategy is both impactful and professional, positioning your business as the trusted choice when it matters most.
Stay Top of Mind and Get the Call
The business that stays top of mind is the one that gets the call. Retargeting is how you make that happen. By serving timely, targeted ads to visitors who didn’t act, you remind them why they came to your website in the first place. This constant presence reinforces your brand and builds trust, ensuring potential customers don’t forget about you as they weigh their options.
It’s not just about being seen but about being remembered when it matters most. This strategy doesn’t just increase traffic—it drives high-intent leads back to your business, ready to convert into customers.
A High-Impact Strategy
With Minimal Cost
Retargeting is one of the most cost-effective and essential marketing strategies available today. For just pennies per ad, you can stay front and center with potential customers, ensuring your business remains relevant and impossible to ignore.
Without retargeting, you’re leaving money on the table, missing out on leads who are ready to take action. This strategy doesn’t just complement your advertising efforts but it multiplies their impact, driving real growth for your business. Waiting to implement retargeting is a risk you can’t afford to take.
Is This Normal?
If you’ve never had the chance to work with an exceptional marketing agency, you don’t know what’s normal. They might have told you that ‘SEO takes time’ - but then six months roll by and they’re still feeding you the same line. Something seems ‘off’ but you can’t put your finger on it. Changes you’ve asked for on the website seem forgotten or an afterthought. Here’s the deal: If you’re paying thousands of dollars a month for SEO and digital marketing, you should see significant results in 3-6 months. If you’re not, something is wrong.
People get complacent. When was the last time your marketing team asked what your goals were? Do they seem to care about your business? Are they implementing new initiatives or changing up their deliverables as time marches on? So much is changing in the world of digital marketing, your agency needs to keep up and stay relevant - you know your competition is! It is always worth getting a second opinion to keep everyone sharp. You don’t know what you don’t know.
“We’ve Been With Them for Years”
What You Measure Grows
The beauty of the Website Quality Audit is that it takes data from six different sources and measures trends over the last 12 months. This means it’s easy to hold your current agency accountable for the growth (or lack of growth) during a period where significant changes would be measurable and obvious. Every page on your website is examined individually, and specific actions are attached. There’s no question exactly what needs to be done to increase your lead flow from Google, and the priority of each action. When you have the right strategy, it’s only a matter of time before you start taking market share from your competitors
Stay Ahead With Smart Retargeting
At Digital Harvest, ad retargeting is a key component of our comprehensive marketing packages, designed to keep your business top of mind with the right audience at the perfect moment.
If you feel your current marketing efforts aren’t delivering the results you deserve, we can help. We strategically manage retargeting as part of a seamless, results-driven strategy that captures more leads, maximizes your budget, and fuels real growth for your business.
FAQs About Ad Retargeting
Retargeting is a marketing strategy that reconnects with potential customers who have already visited your website but didn’t take immediate action. It uses cookies to display targeted ads across platforms like Facebook, YouTube, or other websites they visit.
This keeps your business top of mind and encourages them to return and complete the process, turning missed opportunities into conversions.
Home service businesses often face high competition, and potential customers frequently compare multiple providers. Retargeting helps your business stand out by consistently reminding visitors of your services, even after they’ve left your website. It ensures your business stays top of mind, increasing the chances that you’ll get the call when they’re ready to decide.
Retargeting uses cookies to track visitors who interact with your website. These cookies allow targeted ads to appear on platforms they use afterwards, like social media or news sites. By showing ads tailored to their interests, you remind them of your services and encourage them to return to your site and take action.
Retargeting is one of the most affordable and high-impact marketing strategies. Ads are shown only to people who have already expressed interest, meaning your budget is spent on a highly targeted audience. This focused approach often leads to a higher return on investment compared to other advertising methods.
Absolutely. At Digital Harvest, retargeting is a core part of our comprehensive marketing packages. We’ll handle everything from setup to management, ensuring your ads are shown to the right audience at the right time.
By combining retargeting with other strategies, we help your business capture more leads and achieve measurable growth. Schedule a consultation today and let’s create a strategy that keeps your business top of mind and drives real results.