SEO Audit for Stonewood Flooring: 5 Ways to Turn Website Visitors into Customers

Stonewood Flooring has been serving Albuquerque for over a decade, and while they've built a solid reputation, there are key opportunities to turn more website visitors into paying customers.

After reviewing their online presence, I found five actionable lessons that any flooring business can use to boost conversions and compete more effectively in today's digital market.

Watch our full SEO audit video to see these insights in action.

5 Website Conversion Fixes for Stonewood Flooring

Here's what I found after reviewing Stonewood Flooring's online presence and how you can use the same ideas to improve your own.

1. Build a Review Strategy for Long-Term Trust

With just 42 reviews over 12 years, Stonewood Flooring isn't maximizing their review potential despite positive ratings.

Set up an automated review request system through text or email to consistently collect feedback. Most importantly, respond to every review, good or bad, to build trust with potential customers who are researching your business.

2. Use the "Products" Section on Google Business Profile

Stonewood Flooring isn't taking advantage of Google's "Products" feature, which lets you showcase different floor types and brands directly in your listing.

Add product categories like hardwood, laminate, and vinyl to improve customer interaction and help your listing stand out from competitors.

3. Update the Hero Section to Drive More Quotes

The homepage uses vague language like "Discover" instead of guiding visitors toward action. Replace generic copy with clear calls-to-action like "Schedule a Design Consultation."

"Conversion (for your website) starts right when somebody discovers your business exists." — Avram Gonzales, Chief Strategist of Digital Harvest

Repeat this main CTA throughout key pages to reduce friction and guide visitors toward scheduling.

4. Improve Navigation Bar Design for Better User Flow

The current navigation blends into the page instead of standing out as a guide for users.

Change the nav bar color to match your brand identity and make the main CTA pop. This simple design tweak can significantly improve how visitors move through your site.

5. Add Local Personality to the About Page

Stonewood Flooring's About section lacks photos and personal connection. It is generic content that doesn't differentiate them from big-box competitors.

Add pictures of owners or staff and share your local story. For family-owned flooring businesses, this personal touch builds trust and creates a competitive advantage.

See the Full Audit and More Tips Like This

Ready to dive deeper? Check out our complete SEO audit video for Stonewood Flooring and explore our full audit series for more flooring business insights. You can also visit Stonewood's website to see these recommendations in context.

Want a custom review of your flooring business? Our team at Digital Harvest is here to help you identify opportunities and create a strategy that drives real growth.