SEO Audit for RMC Roofing & Construction: 6 Ways Their Website Builds Customer Trust
RMC Roofing & Construction is a trusted Albuquerque roofing contractor that's getting something crucial right: converting website visitors into paying customers.
Our recent SEO audit for this local company revealed exactly what's working and what other roofing contractors can learn from their approach to building trust online.
6 Trust-Building Website Features from RMC Roofing
During the SEO audit, I found six website features that help RMC Roofing turn visitors into paying customers and one opportunity they're still missing.
1. Clean, Consistent Website Design
What's working: Uniform colors, fonts, and layouts create a polished first impression across every page.
Why it matters: Professional design builds subconscious trust before a single word is read. When visitors land on a website that looks hodgepodge or thrown together, they immediately question whether the company can deliver quality work.
2. Local, Original Photography
What's working: All imagery is local and unique; no generic stock photos of roofs from other states.
Why it matters: Authentic local photos show you're really in the area and reinforce location-based trust. This also helps with local SEO since search engines can identify location-specific content.
3. Clear, Accessible Contact Options
What's working: Click-to-call phone numbers, "Contact Us" buttons, and "Schedule Now" links appear throughout the site.
Why it matters: Reducing friction makes it effortless for customers to request quotes. There's no mystery about how to reach them, and they make themselves available.
4. Prominent Trust Badges and Certifications
What's working: GAF certifications, materials brands, and award logos displayed front and center on the homepage.
Why it matters: Third-party endorsements build instant credibility. These certifications act as social proof that they're qualified to handle roofing projects professionally.
5. Real Faces and Team Story
What's working: Photos of owners Rick and Monique Courville, plus staff members, along with a personal "About Us" section.
Why it matters: Putting human faces to the business makes it approachable and relatable. Customers want to work with real people, not faceless corporations.
6. Abundant, Well-Organized Information
What's working: Detailed service pages and comprehensive FAQs answer key customer questions upfront.
Why it matters: Thorough content reassures visitors that the company can handle their specific needs. When information is sparse, potential customers' minds wander to questions like "Do they serve my area?" or "Can they handle my type of roof?"
One Area for Improvement
RMC could strengthen conversion rates further by adding service-specific reviews across relevant pages. While customer testimonials appear at the bottom of most pages, placing targeted reviews strategically would boost confidence even more.
"What would take it really next level is taking those reviews… and placing those strategically so that it can further boost the confidence in somebody reaching out to contact them." — Avram Gonzales, Chief Strategist of Digital Harvest
Keep Learning and Growing Your Roofing Business
Trust-building website features work as a 24/7 sales tool for your roofing company. Want to see the complete analysis? Check out our full RMC Roofing SEO audit video and explore our SEO audit mini-series playlist for more local contractor insights.
For additional local SEO strategies, browse the Digital Harvest blog. Ready to implement these trust-building strategies for your roofing business? Contact our team or connect with me, Avram Gonzales on LinkedIn, to schedule a strategy call.