4 Review-Building Tactics to Boost Carpet Cleaning Visibility (SEO Audit for RJ's Carpet Cleaning)
RJ's Carpet Cleaning has been serving the Albuquerque area for 25 years, but their Google Business Profile tells a different story. With just 62 reviews and zero responses from the owner, potential customers might question the quality of their services. This gap between experience and online reputation hurts both trust and visibility.
Our audit revealed four simple tactics that can fix this problem fast.
4 Tactics to Build a Review Culture
Reviews do double duty, boosting both Google visibility and the percentage of customers who request a quote. Here's how RJ's (and any carpet cleaner) can get more of them.
1. Call Recent Customers Personally
What's wrong: No follow-up calls means missed chances for positive reviews.
The fix: Have a customer service rep call every customer from the last 90 days to check on satisfaction. Ask: "Did everything come out right? Are you loving the results?" If they say yes, follow up with: "If I sent you a text with a Google review link right now, would you leave us an honest review?"
Why it matters: A happy customer is most likely to leave a review right after a great service experience. This immediate outreach can create an initial bump in reviews.
2. Automate the Ask
What's wrong: Without a reminder, most customers never leave a review.
The fix: Use CRM tools to send automated follow-up texts or emails with a direct Google review link. Customers live busy lives. The last thing they're thinking about is leaving you a review unless they're asked.
Why it matters: Automation alone can secure 10–15% more reviews without any extra manual effort.
3. Train Your Team to Ask at the Right Time
What's wrong: Technicians aren't asking in person.
The fix: Train staff on when and how to request reviews, and give them QR-coded business cards or handouts. The technician who completed the job should be the one asking for the review while the positive experience is fresh.
Why it matters: Combining in-person requests with automation can double review response rates. If you don't ask, it won't happen.
4. Follow Up Again After the Job
What's wrong: There's no second touchpoint after service.
The fix: One to two weeks later, call customers again to check satisfaction and resend the review link. Ask: "How was the job? Is there anything we could have done better? Would you be willing to leave us an honest review on Google?"
Why it matters: This reinforces customer care while catching anyone who didn't review the first time.
"If you don't make reviews a priority, you'll end up like RJ's — great service, but a Google profile that doesn't reflect it." — Avram Gonzales, Chief Strategist of Digital Harvest
Turning Google Reviews Into Revenue for Your Carpet Cleaning Business
More and better reviews mean more calls and higher trust from potential customers. Watch the full SEO audit for RJ's Carpet Cleaning and browse our SEO audit mini-series for carpet cleaning businesses for more insights.
Visit the Digital Harvest blog for additional local SEO tips, or book a strategy call to implement a review system that works for your business.