SEO Audit for Ray's Flooring: 5 Ways to Fix Visibility and Boost Customer Trust
Ray's Flooring has been serving Albuquerque for over 40 years, but their online presence tells a different story. After reviewing their website and Google Business Profile, I found several overlooked issues that could be costing them leads every day. The good news? These problems are fixable with the right strategy.
Watch my complete SEO audit breakdown to see exactly how these changes could transform their online visibility.
5 Fixes That Could Help Ray's Flooring Earn More Clicks and Quotes
From review management to site structure, these are the key issues and how to fix them fast.
1. Consistent Branding Across Google
Right now, Ray's Flooring appears under four different names: Ray's Flooring, Ray's Flooring Specialists, Ray's Carpet One, and Ray's Flooring Design Center. This confuses customers and weakens Google's trust in the business.
The fix: Standardize the business name across all online listings and directories. Pick one primary name and use it everywhere: your website, Google Business Profile, social media, and local directories.
2. Build a Better Review Strategy
With only 68 Google reviews after 40+ years in business, Ray's Flooring has no clear review-getting strategy. Their 3.7-star rating makes potential customers move on to competitors.
Here's how to fix it:
- Respond to all existing reviews to show engagement and care
- Set up automated review requests via text or email after each project
- Train staff to ask for reviews in person using QR codes for easy access
As I noted in my audit: "This 3.7 star would not be as brutal-looking if they had a clear review-getting strategy."
3. Fix the Homepage Call to Action
The hero section dominates the page but lacks any clear call to action. Visitors see beautiful flooring images but don't know what to do next.
The solution: Add a prominent "Request an Estimate" button with persuasive copy that guides visitors toward conversion. This prime real estate should work harder to generate leads.
4. Simplify the Navigation
The dropdown menus go four levels deep, especially under paths like Flooring > Tile > Materials > Ceramic. This creates a confusing user experience, particularly on mobile devices.
Better approach: Restructure the navigation into two main categories (Services and Products/Materials) with clean, shallow dropdowns that are easy to navigate.
5. Clean Up Page Hierarchy for SEO
Pages buried four or five levels deep in the site structure are harder for users to find and less valuable in Google's eyes. The current setup weakens the site's overall SEO potential.
The fix: Flatten the site structure and adjust URLs to bring important pages closer to the homepage. This improves both crawlability for search engines and user experience.
Want to See the Full Audit?
These five fixes represent just the beginning of what's possible for Ray's Flooring. Check out my complete SEO audit video for a deeper dive into their opportunities, and browse our SEO audit playlist for more real-world examples from other local businesses.
You can also visit Ray's Flooring's website to see these issues firsthand.
If you're a flooring contractor or service business owner looking to improve your online presence, our team at Digital Harvest can help. We specialize in helping local businesses like yours dominate their market through strategic SEO.
Reach out to us or connect with me, Avram Gonzales on LinkedIn, to discuss how we can boost your visibility and customer trust.