SEO Audit for Octavio's Painting: One Major Mistake That's Holding Them Back
Octavio's Painting serves customers across Albuquerque and Rio Rancho, New Mexico, but there's one critical SEO mistake that's severely limiting their ability to expand into new markets.
In this comprehensive SEO audit video breakdown, I uncovered several fixable issues that any painting contractor can learn from to improve their online presence and win more local customers.
6 SEO Fixes Octavio's Painting Needs to Win More Local Customers
The Domain Name That's Killing Their Expansion
Octavio's Painting uses the domain albuquerquepainter.org, which creates a major problem for their multi-city service area. While they serve Rio Rancho, Belen, Corrales, and other New Mexico communities, Google sees them as an Albuquerque-only business.
"This strategy can be really effective if the business is located in one area only... but it makes it really hard for this business to expand their service area." — Avram Gonzales, Chief Strategist of Digital Harvest
A branded domain like octaviospaintingcompany.com would allow them to rank effectively across all their service locations without confusing search engines about their geographic focus.
Brand Name Inconsistency Confuses Google
Search results show both "Octavio's Painting" and "Octavio's Painting Company" across different listings and directories. Google and other search engines need to see the exact same business name everywhere to build trust and authority.
Standardizing their name across Google Business Profile, Yelp, Angi, and their website would strengthen their search visibility.
Reputation Issues Dragging Down Trust
Old negative reviews on Yelp and Angi remain unanswered, while their Google Reviews show only five reviews in twelve months. Unresponded reviews signal to potential customers that the business doesn't care about feedback.
The fix is simple: respond to every review professionally and use AI tools to create varied, helpful responses that show engagement with customer concerns.
Weak Google Business Profile Optimization
Their Google Business Profile lacks a product section and underutilizes the 750-character description space. Adding products with website links and expanding their description with benefit-focused content would improve click-through rates and conversions from local searches.
Mobile Conversion Is Broken
While desktop visitors can easily find the phone number, mobile users can't locate it anywhere on the site. Since most local searches happen on mobile devices, this creates massive conversion barriers. Adding a prominent click-to-call button would immediately improve lead generation.
Low-Trust Content on Key Pages
Their reviews page displays testimonials that don't look like authentic Google Reviews, and their gallery redirects visitors to a sister company's website instead of showcasing local projects. Using a Google Reviews widget and replacing gallery content with real before-and-after photos would build more credibility with potential customers.
See the Full Audit and Learn What to Avoid
These issues are completely fixable with the right strategy and execution. Watch our complete SEO audit video to see exactly how we identified these problems and what Octavio's Painting can do to turn things around. For more practical SEO tips for painting contractors, check out our full SEO audit series playlist.
You can also visit Octavio's Painting's website to see these issues firsthand. If your painting business faces similar challenges, Digital Harvest's SEO services can help you implement these fixes and start winning more local customers.
Reach out to our team or simply connect with me, Avram Gonzales on LinkedIn.