My Google Reviews Aren’t Showing—How Do I Get Them Back?

You put in the work, delivered great service, and a happy customer left you a glowing review on Google. Or so you thought. You got the notification and the excitement kicked in, but when you checked your business profile, nothing. Your review vanished. Frustrating, isn’t it?

If you’re a business owner in the home service industry—HVAC, plumbing, electrical—you’re not alone. Many businesses face this issue. Disappearing Google reviews are a common problem, and while it feels personal, the truth is, it’s likely not about you. The good news? There are practical steps you can take moving forward.

This post explains why some reviews disappear, what you can and can’t do about it, and how to focus on building a solid reputation on Google. By the end, you’ll feel less stressed and more empowered to grow your review count the right way.

Why Some Google Reviews Disappear

Before you get too worried, know this—Google isn’t out to sabotage your hard-earned reviews. Like most things tied to global platforms, review visibility is about algorithms, rules, and automated systems.

Google’s Automated Filters

Google applies automated filters to weed out suspicious reviews. While the exact criteria of these filters are unknown, they analyze factors like:

• Account history of the reviewer

• IP addresses linked to reviews

• Unusual patterns of posting (like multiple reviews in a row)

Google’s goal is to remove fake or untrustworthy reviews, and unfortunately, even legitimate reviews can sometimes get caught in these automated filters. The process isn’t perfect.

“It doesn't really matter what that criteria is because everybody is on the same playing field.” — Avram Gonzales, CEO of Digital Harvest

Algorithm Updates and Glitches

Sometimes, disappearing reviews have nothing to do with filters. Google periodically updates its platform and algorithms, which can cause unintended glitches.

For example, a major update in 2025 caused some of our clients at Digital Harvest to lose 10–20% of their reviews overnight. Here's the important part—most of those reviews were restored once the update was corrected. 

Understanding this puts things into perspective. Everyone—including your competitors—is subject to the same conditions. If a review disappeared, it’s not because your business is being targeted. It’s just how the system works.

What You Can Actually Do About It 

It’s tempting to want to fix the issue immediately—but there are limitations. Unfortunately, Google doesn’t allow you to “restore” or appeal missing reviews unless they’re visible and clearly in violation of guidelines. Submitting an appeal for something invisible isn’t an option.

Here’s what you can do:

1. Wait It Out (If It’s a Platform Update) 

If an update or glitch is suspected, patience is key. Monitor news about Google Business Profile updates and give the issue time (usually 5–7 days). Many times, the reviews will reappear without any action on your part.

2. Shift Your Energy to Future Reviews 

Instead of chasing after a couple of lost reviews, focus on generating new ones. The occasional missing review matters far less when you’re consistently collecting fresh, positive feedback.

One lost review is frustrating, but earning 10 more? That’s the mindset that will drive your business forward.

Why More Reviews Is the Real Solution 

The best defense against disappearing reviews is simple—build volume. When you have a steady stream of new reviews coming in, losing one or two won’t make a dent in your overall reputation.

Volume Supports Credibility 

Businesses that consistently gather new reviews not only rank better on Google but appear more reliable to potential customers. Regularly updated reviews signal ongoing customer satisfaction, which builds trust with your audience.

Create a System for Consistent Reviews 

To reduce the stress of occasional review glitches, create a reliable system that encourages your customers to leave feedback. Check out this resource, Four Easy Ways to Get More Reviews, to start building an automated approach that runs smoothly in the background.

By having a system in place, you’ll rarely have time to notice when a review doesn’t show up.

Consider Your Lead Generation Strategy 

Here’s another angle to think about—more customers lead to more reviews. The best way to amplify your review count is by ensuring a steady flow of business.

How Are You Attracting Customers Today? 

Ask yourself:

• Are leads coming from platforms like Angi or referrals? 

• Are you running ads on channels like Meta or search engines? 

Every new customer represents a potential opportunity for a glowing review. By investing in strategies that generate more qualified leads, you increase your chances of growing a strong review pipeline.

At Digital Harvest, we specialize in what we call the "3% Solution." This system is designed to attract better customers, improve conversions, and grow businesses without wasting money on poorly targeted advertising. Learn more about how the 3% Solution can fuel your growth while boosting your reviews.

How to Respond When Reviews Disappear Temporarily 

If your reviews vanish after a Google platform update, follow these steps:

1. Monitor Updates: Stay informed about Google Business Profile changes and news. 

2. Don’t Panic: Most reviews return within a week or so after the issue is resolved. 

3. Keep Going: Use this downtime to double down on efforts to gather new reviews.

One Digital Harvest client experienced a similar issue but stayed consistent. Once the update was fixed, not only were their old reviews restored, but they also gained additional reviews they hadn’t seen previously. Persistence pays off.

Focus on What You Can Control 

The occasional lost review can feel like a setback, but your success doesn’t hinge on one piece of feedback. Instead, channel your energy into what you can control—building a sustainable system that generates new reviews consistently.

Your reputation online isn’t defined by one moment—it’s built over time. For more actionable tips, explore our resources or book a call to learn how our 3% Solution can supercharge your leads and reviews. Connect with Avram Gonzales on LinkedIn or reach out to Digital Harvest to get started!