How to Fix Local Service Ads Not Connecting to Your Google Business Profile
A lot of business owners run into the same frustrating issue during setup: Local Service Ads not connecting to their Google Business Profile. You may see messages like “Google Business Profile incomplete” or “we can’t find a matching profile. Create one.” When this happens, most people assume they made a mistake.
The truth is that this is a common Google support issue, and it has nothing to do with your business information or the way your profile was set up.
The problem sits on Google’s side. The verification system in Local Services Ads often fails to locate the correct Google business listing, even when your business location and address are fully verified.
In this guide, I walk through exactly how I fix this for clients so you can get your LSA and GBP connected without losing reviews, visibility, or potential customers searching in your service areas.
Why Local Service Ads Fail to Detect Your Existing Google Business Profile
If Local Services Ads show alerts like “profile incomplete” or “no matching profile found,” you are dealing with a common system limitation inside Google’s platforms. This is not something you need to worry about or something you need to figure out on your own. You did not set anything up incorrectly.
Whatever you do, do not create a new listing. Duplicates cause major visibility problems and split leads, which makes it harder for customers to find your company in the right locations. Instead, you need to manually show Google which listing should be connected.
According to Google’s guidelines, their team can resolve these connection issues once you send the right details.
Step 1: Contact Google Support Directly (Fastest Fix)
The fastest way I’ve found to reconnect LSA to the correct Google Business Profile is to call Google support. Speaking with someone directly makes it easy to confirm your account ownership and get your profile connection approved.
Here is the number I use: +1-844-263-9884. They’re available Monday through Friday, 9:00 AM to 9:00 PM Eastern Time.
I’ve been using this number for well over a year to contact Google directly, and they always pick up the phone very quickly.
Before calling, make sure you have:
- Your LSA customer ID
- The email tied to your Google ads account
- Access to your Google My Business login
This call allows Google to check the status of your account, confirm your business name and address, and move your request into priority handling. In most cases, this direct method gets the issue resolved within the week.
Step 2: Use Google’s Contact Form if Phone Support Redirects You
Some dashboards display the support form instead of the phone number. The form lets you describe the problem, confirm that your business location and GBP exist, and choose how you want Google to respond.
Google’s form typically asks for:
- Your business name
- The profile you want to connect
- Basic ownership details
You may receive suggestions on how to proceed, but typically, they will still route you to a callback or chat.
To learn more about this process, check Google’s support documentation: Request a Support Callback
These contact options work well, especially when you simply need someone to look at your account and confirm the proper link.
Step 3: Send Google the Exact Email Confirmation They Requested
After contacting support, Google sends an authorization email. This step is simple once you know exactly what they want.
They’ll send you an email and ask you to complete two bullet points:
- Confirm who you are
- Specify which Google Business Profile you want attached to your LSA account.
To get the correct URL:
- Search your business location in Google Maps
- Open the correct profile
- Copy the displayed link
This tells Google which listing should be connected so they can manually update your assets and sync the two systems. According to their support guidelines, once you send these details, the issue is typically fixed quickly.
Step 4: Make Sure Ownership Emails Match between LSA and GBP
Another common issue happens when your LSA account uses one email and your Google business profile uses another. When Google cannot confirm shared ownership, the accounts will not sync.
Here is how I fix that:
- Add yourself as a primary manager or owner on the profile
- Make sure the same email address appears on your LSA account
This ownership match is essential so Google can verify you manage both assets. It also ensures your company maintains consistent visibility for customers searching in your service areas.
Once the emails align, Google can approve the connection, and your status inside LSA updates correctly.
When to Call in an Expert and Why DIY Isn’t Always Worth It
I work with many clients who spend hours trying to figure out why their local service ads won’t connect to their GBP. Most of the time, the issue is related to verification or account access on Google’s end.
At Digital Harvest, we handle this process every week. We work directly within Google’s systems to keep your profiles active, your business information accurate, and your visibility steadily improving so you stay in front of potential customers.
If you need support, reach out by filling out our contact form. We’re here to help you get everything back on track.
Bringing It All Together: How to Quickly Reconnect Local Service Ads and Your Google Business Profile
Here is the four-step process I use whenever Local Service Ads are not connecting to Google Business Profile becomes an issue:
- Understand that this problem is common and tied to Google’s internal platforms.
- Call Google support or use their form to contact them.
- Respond to their authorization email with identity confirmation and your GBP link.
- Make sure ownership emails match so your profile and account properly sync.
Once the correct details are submitted, Google usually gets the issue resolved quickly. If you need help maintaining your local SEO performance or improving visibility, you can schedule a consultation and let us handle the rest.