Carpet Cleaning Website Tips From Klean Dry’s SEO Success (SEO Audit for Klean Dry)
Klean Dry Carpet and Upholstery Cleaning in Albuquerque, New Mexico caught my attention for all the right reasons.
As part of our real-time SEO audit mini-series, I decided to take a closer look at their website structure. What I found was impressive: one of the best-organized carpet cleaning sites in the area, packed with lessons for other service-based businesses.
Their approach to site organization offers plenty of insights, plus a couple of easy wins that could help them capture even more local traffic.
3 Ways Klean Dry's Website Stands Out and 2 Easy Wins to Capture More Traffic
Klean Dry's site does a lot right. Here's what's working and where they could take things to the next level.
1. Service Pages for Every Core Offering
Klean Dry has created separate pages for each main carpet cleaning service: carpet cleaning, repair, tile and grout, upholstery, pet stains, and water removal. This might seem basic, but many local businesses skip this step.
Dedicated service pages give Google clear signals about what you offer. They also make it easier for customers to find exactly what they need when they're searching for specific solutions.
2. Deep-Dive Pages for Specific Needs
What sets Klean Dry apart is how they've gone deeper. Under their main service categories, you'll find subpages targeting niche searches like "pet urine and odor," "dust mites," "bleach tacks," "travertine cleaning," and "sofa cleaning."
This approach captures long-tail searches that competitors often miss. When someone searches for "travertine cleaning Albuquerque," Klean Dry has a dedicated page ready to rank for that specific query. It also demonstrates expertise and authority on specialized services.
3. Service Area Pages That Actually Work
Many carpet cleaners create basic city pages, but Klean Dry takes it further. Their service area pages feature interactive maps, clean layouts, and strategic internal links that connect city pages back to their main service pages.
This structure supports local SEO by telling Google exactly where services are offered and what's available in each location. The internal linking also helps distribute authority across the entire site.
Opportunity 1 — Add Pages for Common Problems
While reviewing search trends, I noticed opportunities for pages targeting "wine stains" and "carpet burns." These are high-demand searches that often lead to repair work — services Klean Dry already provides.
Creating dedicated pages for these common carpet problems could capture additional traffic from homeowners dealing with specific issues.
Opportunity 2 — Separate Pet Stain and Odor Pages
Currently, Klean Dry combines pet stains and odors on one page. While this covers both topics, splitting them into two optimized pages could improve search coverage.
Pet stains and pet odors are distinct problems that people search for separately. Two focused pages would likely perform better than one combined page.
"Klean Dry's site structure is the best I've seen in the area — and with just a few tweaks, they could dominate even more local searches." — Avram Gonzales, Chief Strategist of Digital Harvest
Learn From Klean Dry and Grow Your Local Visibility
Strong site structure combined with targeted service pages equals better Google visibility. Klean Dry proves that thoughtful organization and comprehensive content can set you apart from competitors.
Want to see the complete analysis? Check out the full Klean Dry SEO audit video and explore our local carpet cleaning SEO audit mini-series playlist for more insights.
Ready to implement similar improvements for your business? Book a discovery call with our team at Digital Harvest to discuss how smart site structure can boost your local search visibility.