How to Nail Your GBP Video Verification with 3 Easy Steps
As businesses strive to establish their presence online, passing Google's verification process is more important than ever. Google Business Profiles (GBP) now require video verification, replacing the old postcard method due to past abuses and fake listings.
For those who have struggled with verification before or are attempting it for the first time, understanding how to get through this process smoothly is key. This guide will help you ensure your business is properly verified on Google, avoiding common pitfalls and succeeding on the first try.
We'll walk you through essential tips and strategies to successfully complete the GBP video verification, so you can focus on growing your business with confidence.
Understanding GBP Video Verification
What Is GBP Video Verification?
Google is stepping up its game to verify businesses with authenticity. Gone are the days of simple postcard verifications. GBP video verification is a more robust approach where businesses must demonstrate their presence in a real, physical space. This shift is crucial in combating fraudulent practices and ensuring that legitimate businesses are recognized.
The Importance of Real and Permanent Spaces
One of the key focuses of GBP video verification is the permanence of your business location. Google aims to verify that your business is operating from a permanent space, adorned with tangible signs of activity.
Imagine a storefront with permanent signage and furnishings—this is what Google wants to see. Don't make the common mistake of using temporary setups; trust me, Google can tell!
Preparing Your Business for Verification
Step 1: Setting Up Permanent Signage
When it comes to signage, permanence is key. This is the #1 most critical step to get right. Think about outdoor signs that can withstand the elements and be visible from afar.
Avoid cutting corners here, or you'll have to restart the process, and Google will be more skeptical of you moving forward. If you're on a budget, decals or inexpensive stickers can work wonders.
Just ensure they display your business name, address, and contact information clearly. Effective signage not only helps with verification but also enhances your brand's visibility.
Ensure outdoor signage is durable and clearly displays your business name.
Consider adding lobby directory signs if you're in a multi-business building.
Use door signage that looks professional—even thrifty solutions like letter decals can be effective.
Step 2: Vehicle Presentation
Does your business use vehicles? They play a significant role in verification. Branded vehicles are seen as trustworthy and are often requested by Google during the process. You don’t need a full vehicle wrap; magnetic signs or decals with your business information are cost-effective alternatives.
Make sure to demonstrate vehicle use—unlock, start it up, and show it’s an integral part of your operations.
Utilize vehicle wraps or magnetic signs to brand your business vehicles.
Include your business name and phone number prominently on your vehicle.
Demonstrate vehicle operation during the video walkthrough for added authenticity.
Step 3: Furnishing Your Space
Your business space should look like a hive of activity, even if it’s not always bustling. Set up an inviting, well-furnished environment. Display business licenses, awards, and brand colors to add a touch of professionalism. A tidy, organized office layout leaves a positive impression and signals to Google that you're a legitimate operation.
Incorporate essential furnishings like desks, chairs, and business equipment.
Display business licenses, awards, and branded decor for added authenticity.
Ensure the space reflects your brand's colors and aesthetic.
Conducting the Video Walkthrough
When the big day arrives, ensure you have all required documents ready for GBP verification to streamline the process.
Conduct a video walkthrough of your business space, keeping it under 3 minutes, unless you have a massive space to cover. Remember, Google won't accept videos over 5 minutes.
Consider the following tips:
Start with exterior shots of your signage and vehicles.
Use clear camera angles to emphasize each verification element.
Narrate as you go, explaining features and functions to enhance viewer understanding.
This is your opportunity to present your business to Google.
Common Mistakes to Avoid
Many businesses falter by overlooking small but crucial details, which can significantly impact their overall impression. For instance, avoid using temporary signage or allowing cluttered spaces to develop, as these seemingly minor issues can be distracting and may delay the verification process.
Moreover, an untidy office environment not only detracts from professionalism but also creates an uninviting atmosphere for clients and employees alike.
Additionally, to ensure a smooth and professional presentation, it's essential not to forget to test your camera angles before any walkthrough. By taking these extra steps, you can enhance the clarity and effectiveness of your business communications, thereby making a more positive impression.
Ready, Set, Verify: Final Steps for GBP Success
Preparing for GBP video verification requires effort but is essential for authenticating your business on Google.
By securing permanent signage, showcasing branded vehicles, and creating an inviting business space, you can demonstrate legitimacy and secure verification. Thorough preparation is key to a successful outcome, so start early and ensure everything is in place.
If you need expert assistance, don’t hesitate to reach out to us. You can contact us through our website or give us a call at (505) 365-1545. Our dedicated team is ready to provide personalized support and guidance, ensuring you have the best experience possible.
We're here to help you every step of the way on your verification journey, making the process smooth and stress-free for you!