SEO Audit for House of Floors: 4 Smart Fixes to Attract More Flooring Customers
House of Floors, an established flooring business in Albuquerque, NM, has been serving customers for over a decade. But after reviewing their online presence, I spotted four key opportunities that could dramatically improve their Google visibility and conversions.
These tips apply to any flooring contractor looking to grow their business online. You can see my complete SEO audit breakdown to get the full picture.
4 SEO Opportunities House of Floors Can Act on Right Now
From reviews to blog content, here's where House of Floors can improve and how you can apply the same tips to your business.
1. Get More Google Reviews, More Often
After 10+ years in business, House of Floors has only 34 reviews. That's both a visibility issue and a trust problem. More reviews equal better rankings and higher conversion rates when potential customers do find you.
The fix: Set up an automated system for requesting reviews after every job. Train your staff to ask customers in person, and use QR codes to make leaving a review as simple as possible.
2. Add Photos to the Google Business Profile
Their Google Business Profile is missing rich visuals, despite having a showroom and completed installs. This is a missed opportunity to showcase their expertise and build trust with potential customers.
The fix: Upload interior photos of the showroom, in-progress jobs, and finished projects. Visual content takes up more real estate in search results and helps your business stand out.
3. Build Service Area Pages to Target Local Search
The website lacks dedicated pages for locations like Rio Rancho, Corrales, or Placitas. Without these pages, they're missing out on local searches like "flooring in Rio Rancho" or "Corrales flooring contractors."
The fix: Add individual service area pages with local keywords and custom content. This helps Google understand where your business operates and serves, giving you a shot at visibility in those markets.
4. Stop Publishing AI-Generated Blog Posts (Use Case Studies Instead)
Current blog posts are clearly copied from ChatGPT with no personalization. This approach doesn't help readers or search rankings.
The fix: Replace generic content with project-based case studies that include job location, customer story, materials used, and before/after photos. Optionally, include price ranges if you're comfortable sharing that information.
As I mentioned in the audit: "Let's respect the reader and give them something that's interesting to read and consume."
Ready to Improve Your Flooring Business SEO?
These practical changes can make a real difference in attracting more customers through Google search. Watch the full SEO audit video for House of Floors to see these recommendations in action, or browse our complete SEO audit playlist for more flooring company examples.
Want to see how these strategies could work for your business? Contact Digital Harvest or connect with me, Avram Gonzales on LinkedIn, for a custom SEO plan that fits your goals and budget.