SEO Audit for Elite Roofing and Construction: 3 Smart Ways to Win More Customers in New Cities
Elite Roofing and Construction is a Rio Rancho roofing company that wants to win more jobs in nearby Albuquerque. Right now, they're relying on costly Google Ads to reach customers outside their home city.
Our full YouTube SEO audit video revealed three proven strategies that could help them expand their reach without breaking the bank on ads.
3 Strategies to Expand a Roofing Business Into New Markets
In this SEO audit, I uncovered three opportunities that could help Elite Roofing capture more customers in Albuquerque without overspending on ads.
1. Leverage Local Service Ads (LSAs) for Targeted Reach
What's missing: Currently relying on costly Google Ads, which offer less control.
Fix: Run Local Service Ads to target Albuquerque customers directly and filter out irrelevant leads.
Why it matters: LSAs allow precise targeting by location and service type, making it easier to break into new cities cost-effectively. You can control your cost for acquisition and dispute leads that aren't any good, which is very different from standard Google Ads.
2. Build City-Specific and Service-Specific Pages
What's missing: No dedicated pages for key services (roof repair, replacement, maintenance) or for specific service areas.
Fix: Create individual pages for each roofing service and each target city (e.g., "Roof Repair in Rio Rancho" and "Roof Replacement in Albuquerque")
Why it matters: These pages attract search traffic for local, high-intent keywords and strengthen Google Business Profile performance.
"This is all free money on the table. It's gonna help that Google listing perform better in Rio Rancho." — Avram Gonzales, Chief Strategist of Digital Harvest
3. Open a Second Google Business Profile in Albuquerque
What's missing: Elite Roofing's current location limits their visibility in Albuquerque's local map results.
Fix: Secure and verify a physical address in Albuquerque to qualify for a separate Google Business Profile.
Why it matters: Proximity is a key ranking factor. A second listing boosts visibility in new markets without relying solely on paid ads. Google highly prioritizes the closeness of searchers to businesses, so having a presence in your target city gives you a major advantage.
Start Growing Your Service Area Today
These three strategies can help any roofing company expand into new markets. Watch our SEO audit mini-series playlist for more examples, or visit the Digital Harvest website for additional local SEO tips.
Ready to expand your service area? Schedule a call or connect with me, Avram Gonzales on LinkedIn, to see how we can help you implement these strategies.