One Simple Pest Control Website Change to Double Inquiries (SEO Audit for B&Y Pest Control)
B&Y Pest Control has been serving families and businesses in Albuquerque, New Mexico, for over 25 years. They've built a solid local reputation and have the experience to handle any pest problem. But like many local service companies, they're missing out on a huge opportunity to attract more customers through search engines.
Our SEO audit for B&Y Pest Control revealed one simple fix that could dramatically increase their online visibility and phone inquiries. The best part? It's something any pest control company can implement quickly.
What We Found in B&Y Pest Control's SEO Audit
Here's what stood out during our analysis of their website and online presence.
Strong Local Brand Presence
B&Y Pest Control does several things right. Their website has a genuine local feel, and their "About Us" section effectively highlights their 25-year legacy in Albuquerque. This builds trust with potential customers and helps differentiate them from generic national chains.
Missing Detailed Service Pages
The major issue we discovered: B&Y only has one general "Services" page with a basic list of what they treat. There are no individual pages dedicated to specific pests like ants, rodents, cockroaches, or termites.
This matters because search engines can't properly rank a website for individual pest treatments without dedicated content explaining each service.
Lessons from Larger Competitors
When we examined national brands like Terminix, we found they create separate pages for every type of pest they handle. Their dropdown menus include dedicated pages for mosquitoes, cockroaches, wildlife removal, crickets, scorpions, silverfish, moths, centipedes, ants, and rodents.
This strategy helps both customers and Google understand the full scope of services available, leading to better search rankings and more targeted inquiries.
The Easy Win for B&Y Pest Control
Our recommendation is straightforward: add a dedicated page for every pest B&Y treats. Use local terms where possible, such as "pack rat removal in Albuquerque" or "scorpion control in Albuquerque".
Each page should include detailed information about that specific pest, treatment methods, FAQs, and local considerations. This gives search engines the content they need to rank B&Y for those specific services.
"If you don't add these pages, the search engines will never recognize you for those services the way they're recognizing the bigger companies in your area" — Avram Gonzales, Chief Strategist of Digital Harvest
Put This Tip Into Action
Take a moment to audit your own pest control website's service pages. Are you missing opportunities to create dedicated content for each type of pest you handle?
Creating these pages doesn't require a massive budget or technical expertise, just clear, helpful information about each service you provide.
Want to see the complete analysis? Watch the full B&Y Pest Control SEO audit video or explore our Pest Control SEO Audit playlist for more actionable tips.
Ready to take your local SEO to the next level? Connect with me, Avram Gonzales on LinkedIn, or request an SEO strategy session with the Digital Harvest team.