4 Carpet Cleaning Website Mistakes to Avoid (SEO Audit for Avalanche Carpet Cleaning)
Avalanche Carpet Cleaning has built an impressive reputation in Albuquerque, New Mexico. With 15 years in business and nearly 100 five-star reviews, they clearly deliver quality service. But here's the problem: their website tells a completely different story.
When potential customers land on their site, they're not seeing the professional, reliable business that loyal customers know and love. Instead, they're getting an outdated experience that could send them straight to a competitor before they ever pick up the phone.
If you run a carpet cleaning business, this breakdown will show you four critical website mistakes that might be costing you customers and how to fix them.
4 Website Mistakes That Could Cost You Customers
Let's walk through what customers actually see when they visit a carpet cleaning website that doesn't match the service quality.
1. Outdated, One-Screen Layout
The Avalanche Carpet Cleaning website looks like something from the early 2000s. Everything is cramped into one small section instead of using the full screen with modern design elements that customers expect today.
This matters because your website is often the first impression customers get of your business. When they see an outdated design, they start wondering if your cleaning methods and equipment might be just as behind the times.
2. Poor Mobile Experience
On smaller devices like an iPhone SE, the site stays fixed to one screen without adapting for easy scrolling or navigation. Users can't properly browse the content or find what they need.
Since most people search for local services on their phones, a clunky mobile experience will frustrate potential customers and send them to competitors with smoother, more professional websites.
3. Broken Images and Empty Pages
Multiple pages have missing images and little to no content. The coupon page, for example, has no actual downloadable offers, just broken image placeholders.
These broken elements suggest neglect and make customers question whether you're dependable enough to show up and properly clean their carpets. If you can't maintain your website, why would they trust you with their home?
4. Outdated or Irrelevant Content
The embedded Facebook feed includes posts from nine years ago, giving the impression that nothing is being actively maintained on the site.
Old, inactive content makes your business look disengaged and unprofessional, even when your actual service quality is excellent.
"Somebody who doesn't know you will criticize every single aspect of your business online — and that's why your website has to put its best foot forward." — Avram Gonzales, Chief Strategist of Digital Harvest
Upgrade Your Website, Upgrade Your Conversions
Even the best carpet cleaning service can be undermined by a poor first impression online. Customers judge your service quality based on what they see on your website, so make sure it reflects the professionalism they'll experience when you show up at their door.
Ready to see more examples? Watch the full Avalanche Carpet Cleaning SEO audit video and explore our Local Carpet Cleaning SEO Audit playlist for more insights.
Need help creating a website strategy that matches your service quality? Contact Digital Harvest or simply connect with me, Avram Gonzales on LinkedIn, to get started.