SEO Audit for ABQ Flooring Pros: 8 Best Practices to Boost Visibility
ABQ Flooring Pros is a newer local business that's already doing several things right. But after conducting a thorough SEO audit for ABQ Flooring Pros, I found eight simple yet high-impact improvements that any flooring business can implement.
These lessons come from real analysis of a real business, and I'll share the complete findings in our full video audit.
8 Website & Google Profile Tips from the ABQ Flooring Pros Audit
From strong foundations to missed opportunities, here's what stood out in our review of ABQ Flooring Pros' online presence and how your business can benefit too.
1. Keep the Reviews Coming
This new company is off to a great start, earning 12 reviews in just a few months. It’s clear they are making Google reviews a priority.
Reviews build trust and boost visibility. Keep it up and automate the process when possible. Consider implementing advanced review strategies to accelerate your growth even further.
2. Add More Photos to the Google Listing
There are only about 20 photos on their Google Business Profile.
Aim for 100+ images featuring finished jobs, team photos, and behind-the-scenes. Visuals equal trust, and more photos give potential customers confidence in your work quality.
3. Use the "Products" Feature
One area that is currently not being utilized is Google's "Products" section.
Add common flooring types or brands to this section to increase interaction and visibility. This feature takes up valuable visual real estate and acts like a mini-website.
4. Make Local Pride Visible on the About Page
An opportunity lies in the lack of team photos, storytelling, or visible connections to the community.
Add owner bios, staff images, and a local mission to show you're not a national franchise. Local customers want to work with local businesses they can trust.
5. Great Navigation That Encourages Action
They did a great job by including multiple "Request a Quote" call-to-action buttons and ensuring strong visibility for their contact information.
Navigation is dialed. Logo, phone, email, and calls-to-action are all easy to find. This reinforces excellent user experience practices that convert visitors into leads.
6. Expand Flooring Service Pages
The limitation is that only one or two service pages are included.
Create dedicated pages for each flooring type (tile, hardwood, baseboard, etc.) to capture more traffic. Each service deserves its own page to rank for specific searches.
7. Consider Adding a Product Catalog
Featuring flooring materials builds search relevance and improves user trust.
Take inspiration from successful flooring companies like Stonewood Flooring or House of Floors that have well-developed product sections showcasing different materials and options.
8. Remember: Good SEO Is Good UX
Visibility gets you traffic. Trust and ease-of-use turn that traffic into leads. Focus on making your website helpful for real people, and search engines will reward you.
Want More SEO Tips for Local Service Businesses?
Ready to dive deeper? Watch the complete ABQ Flooring Pros audit on YouTube to see these strategies in action. You can also explore our SEO audit mini-series playlist for insights from other local flooring companies.
For more practical SEO guidance, check out Digital Harvest's blog for actionable tips. If you'd like a personalized audit of your own flooring website, feel free to reach out or connect with me, Avram Gonzales on LinkedIn.