6 Ways to Optimize Your Pest Control Google Business Profile (SEO Audit for Terminix)
Your Google Business Profile can make or break your pest control business. It's often the first impression potential customers get of your company, and sometimes the only one they need to decide whether to call you or your competitor.
After reviewing Terminix's profile in Albuquerque, New Mexico, I found they're doing several things right. But there's still room to improve. Here are six lessons you can apply to your own Google Business Profile to stand out in your local market.
6 Lessons from This Google Business Profile Audit
Let me walk you through what Terminix gets right and where they could do better. These insights can help you optimize your own profile for maximum visibility and conversions.
1. Use More Real, Local Photos
Terminix's biggest missed opportunity? Stock photos. When potential customers see generic images that clearly aren't from their area, it hurts trust and authenticity.
The fix is simple: showcase actual properties from your service area, your team members, and real customer settings. Photos are front and center on mobile devices, so this matters more than you might think.
Remember, all things being equal, customers view businesses with more authentic photos as more trustworthy than those with fewer or stock images. This is an easy way to beat your local competition.
2. Master the Art of Review Management
Here's where Terminix shines. They maintain a healthy number of reviews and respond to every single one quickly and consistently. This responsiveness signals to both customers and Google that the business is active and trustworthy.
"If you look at two businesses side by side, one is getting responded to in a timely manner and one is not, who do you think the customer's gonna choose?" — Avram Gonzales, Chief Strategist of Digital Harvest
Active review engagement helps bend perception so customers trust you more, but you have to show them why they should.
3. Leverage the Products Section
After reviewing dozens of pest control profiles in Albuquerque, Terminix was the only one using this feature effectively. This represents a huge opportunity for local pest control companies.
The products section transforms your Google Business Profile into a mini-website. Customers can learn about different services, like ant control, termite treatment, or rodent removal, without ever visiting your main site. Each product listing links directly to relevant pages on your website.
To maximize this feature, add detailed information about customer pain points and include clear calls to action.
4. Max Out Your Business Description
Terminix uses nearly all of their 750 available characters in the business description. This space is valuable real estate for keywords, service details, and customer-focused language that helps both Google and potential customers understand what you offer.
Every piece of space you have is an opportunity to convert browsers into callers.
5. Stay Active with Updates
Consistent posting shows activity and encourages profile interactions, which signals to Google that your business is worth showing to more people. Terminix posts several times per week.
You don't need to go overboard, but regular updates can give you small boosts that make the difference between your profile showing up and your competitor's.
6. Link Your Social Profiles
Terminix takes advantage of Google's newer feature, allowing businesses to attach social media profiles to their listings. This improves overall brand visibility and gives customers multiple ways to connect with your business.
While the SEO benefits might not be immediately obvious, this feature helps establish your business as legitimate and active across platforms.
Keep Your Google Business Profile Competitive
These six strategies can help set your pest control business apart from the competition. Start by implementing one tip this week and track your results.
Want to see the full analysis? Check out our complete Terminix SEO audit video and explore our local SEO mini-series for pest control businesses.
Ready to take your local SEO to the next level? Connect with me, Avram Gonzales on LinkedIn, or reach out to the Digital Harvest team for a strategy session to discuss how we can help grow your pest control business.