6 Pest Control Website Features That Win More Quotes (SEO Audit for Greenway Pest Solutions)
Greenway Pest Solutions in Albuquerque, New Mexico has built a website that does something most pest control companies struggle with: it actually converts visitors into paying customers.
After conducting an SEO audit for Greenway Pest Solutions, I identified six simple but powerful website elements that are helping them turn browsers into buyers, and any service-based business can use these same strategies.
6 Website Elements That Help Convert Visitors into Customers
Here's what makes Greenway Pest Solutions' website so effective at generating quotes:
1. Clean, Cohesive Design Builds Trust
Greenway's website has a professional, consistent look with colors and layout that feel intentional. Nothing looks thrown together or out of place. This subconscious trust signal helps potential customers feel confident before making that first call.
Don't underestimate how much a polished design can reduce the nervous energy people feel when choosing a new service provider.
2. Easy-to-Find Phone Number
Their contact number is prominently displayed in the navigation, though it could be even more effective with sticky navigation that follows users while scrolling or mobile click-to-call functionality.
Even small tweaks like these can significantly boost conversions by making it easier for customers to reach you.
3. Friendly, Trust-Building Photos
The photos throughout the site create a welcoming atmosphere, though some could better reflect Albuquerque's local landscape. Authentic, location-relevant visuals strengthen community connection and help visitors imagine working with your team.
4. Multiple Calls to Action on Every Page
Greenway includes at least six CTAs per page, whether it's their phone number or a "Free Quote" button, ensuring constant visibility as visitors scroll.
"We've seen it in multiple industries — you have to have the same call to action multiple times on a page for it to be as effective as it can be." — Avram Gonzales, Chief Strategist of Digital Harvest
5. Reviews Everywhere
Every page features prominent review sections, often with friendly customer photos. These testimonials reduce skepticism and build credibility by showcasing real customer experiences and satisfaction.
6. Guarantees That Reassure Customers
Guarantees appear throughout the site, including on their "About Us" page, reinforcing customer confidence. Many pest control companies offer similar guarantees, but if you don't clearly state yours, customers may assume you don't have them.
Apply These Strategies to Your Own Website
Take a moment to evaluate whether your pest control website includes these six conversion-boosting elements. If you want to see the full analysis in action, check out the complete Greenway Pest Solutions SEO audit video and explore more insights in our pest control SEO audit series.
Looking for personalized guidance on implementing these strategies? Connect with me, Avram Gonzales on LinkedIn, or book a consultation with Digital Harvest to develop a tailored plan for your pest control marketing.