SEO Audit for Paramount Roofing: 7 Ways They've Nailed Their Google Business Profile
Paramount Roofing in Albuquerque, New Mexico, has built an impressive Google Business Profile that's worth studying. Based on our real-time SEO audit of their profile, we've identified seven standout strategies that you can apply to your own service-based business starting today.
7 Best Practices from Paramount Roofing's Google Business Profile
Here are the seven standout tactics Paramount Roofing is using and one area they can improve to attract more clicks, calls, and customers.
1. Showcase Plenty of Photos
What's working: Dozens of real project photos create trust and keep visitors engaged.
Why it matters: More photos equal higher trust and visibility in Google's local search. Paramount's extensive photo gallery demonstrates their work quality and builds immediate credibility with potential customers.
2. Maintain a Steady Review Strategy
What's working: Regularly earning new reviews and responding quickly.
Why it matters: Fresh, authentic reviews influence both rankings and customer decisions. Their consistent review flow shows an active business that values customer feedback.
3. Use the Appointment Booking Feature
What's working: Clickable booking link increases convenience for potential customers.
Opportunity: Link to an in-house contact page or scheduler instead of a third-party site. While they're using this feature effectively, directing traffic to their own website would be even better for lead capture.
4. Leverage the Products Section
What's working: Detailed product/service listings add interactive, info-rich content to the profile.
Improvement tip: Link each Product entry to a dedicated page on the company's website for deeper engagement. This creates more visual real estate and interactive elements that Google rewards.
5. Maximize the Business Description
What's working: Full use of the description area to share brand values and services.
Why it matters: A complete description boosts conversions and helps customers feel confident. Many businesses leave this section too brief, missing the chance to convert browsers into callers.
6. Link Social Profiles
What's working: Direct connections to social media accounts strengthen brand visibility.
Why it matters: Helps Google and users see a cohesive online presence. This newer Google feature ties everything together and builds overall brand strength in search results.
7. (Almost) Consistent Google Posts
What's working: Previous use of Google Posts shows effort.
Opportunity: Restart regular updates to boost click-through and signal ongoing activity.
"If you optimize and you fill out as much as possible with your Google profile, you will be more successful — just like Paramount Roofing." — Avram Gonzales, Chief Strategist of Digital Harvest
Keep Your Google Profile Working for You
Fully optimized Google profiles drive more leads for service-based businesses. Watch the full Paramount Roofing SEO audit video and explore our local SEO audit mini-series playlist for more insights.
Ready to apply these tips to optimize your Google Business Profile? Check out related articles on the Digital Harvest blog, and consider scheduling a strategy call if you need help implementing these proven tactics for your own business.