SEO Audit for Alvarado Roofing: 4 Easy Tactics to Get More Google Reviews
Alvarado Roofing has been serving Albuquerque for over 30 years, but here's what caught my attention during our recent SEO audit: despite three decades in business, they only have 96 Google reviews. That's a missed opportunity sitting right in plain sight.
Reviews aren't just nice-to-haves for roofing companies. They boost your visibility on Google and turn more website visitors into estimate requests. Watch our full YouTube video audit to see exactly what we found.
4 Ways Alvarado Roofing Can Quickly Increase Google Reviews
During the SEO audit, I found four practical ways any roofing company can start generating more Google reviews in the next 90 days.
1. Call Recent Customers Directly
What's missing: No active follow-up process for happy customers.
The fix: Have a customer service rep call customers from the last 90 days to check on their experience. When you discover the job went well, ask if they'd be willing to leave an honest review on Google. Then text them the direct Google review link right away.
Why it matters: This personal touch captures the "low-hanging fruit" from recent jobs where customers are still thinking about your work.
2. Automate Review Requests
What's missing: No CRM-driven review automation in place.
The fix: Use tools like Jobber or ServiceTitan to trigger a review request automatically after job completion or payment. Set it up once and let technology handle the rest.
Why it matters: Automation consistently turns 10–15% of completed jobs into reviews without requiring extra staff effort.
3. Train the Field Team to Ask for Reviews
What's missing: No structured review request during or after job completion.
The fix: Train your crews to hand customers a business card or QR code for leaving a review right on-site. Time it for right after completion or during a follow-up visit.
Why it matters: Combining in-person requests with automation can double your review responses.
"You have to ask them for the review and then make it really easy for the customer to do it." — Avram Gonzales, Chief Strategist of Digital Harvest
4. Follow Up After a Few Months
What's missing: No long-term follow-up to catch late reviewers.
The fix: Have office staff call customers 1–2 months after project completion to check in and ask how everything's holding up. If they're happy, send the review link.
Why it matters: This second wave captures customers who were too busy or hesitant initially but are now ready to share their experience.
Keep Learning from Real Roofing SEO Audits
These four tactics can transform how Alvarado Roofing (and any roofing company) builds their online reputation. Want to see the complete analysis? Check out our SEO audit mini-series playlist for more roofing examples, or visit the Digital Harvest website for additional local SEO tips.
If you'd like help implementing a tailored review strategy for your roofing business, feel free to schedule a call with our team or connect with me, Avram Gonzales on LinkedIn. We'll walk you through exactly how to turn your completed jobs into a steady stream of Google reviews.