SEO Audit for All Seasons Roofing & Contracting: 5 Must-Have Pages for Roofing Companies
All Seasons Roofing & Contracting has built a solid foundation in Albuquerque, New Mexico. They're doing many things right, but our SEO audit revealed a few key gaps that could unlock more local customers.
Here are the five essential website pages every roofing company needs to dominate local search results.
5 Website Pages Every Roofing Company Should Have
In our SEO audit, we found All Seasons Roofing already excels in some areas, but with a few targeted additions, they could dominate more local search results.
1. Detailed Roofing Service Pages (Already Strong)
All Seasons has done something right that many roofing companies miss. They've created extensive content covering different roofing types, materials, and even include product links. This isn't just helpful for customers. It signals to Google that they know their stuff.
Search engines reward businesses that demonstrate expertise through comprehensive, relevant information. The more you can show you understand your industry, the better your visibility becomes.
2. Service Area Pages (Already Strong)
Smart roofing companies create individual pages for each city they serve. All Seasons has pages for Albuquerque, Rio Rancho, and other locations in their service area. Each page gives them another opportunity to appear when potential customers search for roofers in those specific areas.
Even if these pages don't rank at the top initially, they still create additional pathways for customers to find your business.
3. Roof Repair Pages (Missing)
Here's where All Seasons and many roofing companies miss opportunities. They need dedicated content for specific repair issues: roof leaks, hail damage, wind damage, and insurance claims.
Creating separate pages for each type of repair helps you capture searches for these common problems.
"All that extra information can be very helpful for your roofing company to show up better in various searches." — Avram Gonzales, Chief Strategist of Digital Harvest
4. Roof Inspection and Roof Estimate Pages (Missing)
These are two distinct services that deserve their own spotlight. Some customers specifically search for "roof inspection," while others want a "free estimate." They're different needs requiring different approaches.
Add dedicated pages for both services or make them prominent in your navigation to target customers searching for these specific solutions.
5. Roof Replacement Page (Missing)
Sometimes homeowners know they need a complete replacement before selling their house, or they're planning ahead after purchasing a new property. Without a dedicated replacement page, these potential customers will never find you for those searches.
A targeted roof replacement page can also double as content for new construction projects, expanding your reach even further.
Start Building Your Complete Roofing Website
These five page types help you attract more local searchers at different stages of their roofing journey. Want to see this analysis in action? Watch the full SEO audit video for All Seasons Roofing & Contracting, or check out our SEO audit mini-series playlist for more roofing website insights.
Ready to build a stronger online presence for your roofing company? Visit the Digital Harvest website for more local SEO tips, or book a strategy call with our team to get started.