SEO Audit for Floor Tech Contracting: 6 Trust Builders to Win More Flooring Jobs

Floor Tech Contracting is a well-established commercial flooring company based in Albuquerque that's been serving New Mexico businesses since 2015.

But after conducting an SEO audit for Floor Tech Contracting, I discovered six trust-focused improvements that could help them and other flooring contractors win more commercial jobs. Trust remains the deciding factor for customers searching online, even after receiving a referral.

Here's what we found in our full YouTube audit video.

6 Ways Floor Tech Contracting Can Build Trust Online

If you're a service business trying to stand out in local search, these six takeaways from our SEO audit of Floor Tech Contracting offer a clear roadmap.

1. Add Content to the Google Business Profile

Floor Tech's Google Business Profile is practically empty—no photos, reviews, business description, Google posts, or Products feature. An empty Google profile sends up red flags for potential customers. The more visuals and info you provide, the higher the level of trust.

Quick fix: Upload team photos, job site shots, and brand information under the Products tab to showcase your flooring materials and installation expertise.

2. Make the Phone Number Easy to Find

The phone number is buried on Floor Tech Contracting's website, missing from the header and footer entirely. In commercial work, a fast call beats a form fill every time. You're losing leads who don't want to dig around your site.

Fix: Add the phone number to the top navigation and every page footer so prospects can contact you instantly.

3. Add Real Team Photos on the About Page

Floor Tech's About page shows plenty of flooring shots but zero people. This misses a huge opportunity to humanize the business and prove you're local, not some faceless franchise.

Fix: Include photos of the owner and staff members. Show the faces behind the quality work to build personal connections with potential clients.

4. Highlight Credibility with Client Logos and Partners

Here's what Floor Tech nailed: displaying logos of past clients like Presbyterian Healthcare Services and UNM, plus product brand partnerships. A lot of companies miss this. I think this is awesome, as this builds instant authority and credibility.

5. Take the Gallery to the Next Level

Floor Tech's current gallery focuses on product shots such as tile samples, carpet tile, LVT materials. There's an opportunity to go much deeper here.

Fix: Showcase complete installations like hospitals, schools, or churches with before-and-after photos plus short write-ups explaining the project scope and timeline.

6. Create Case Study-Style Blog Posts

Transform those gallery upgrades into detailed case studies. Explain the problem you solved, show the solution process, and consider adding transparent pricing when possible. This builds real-world credibility that prospects crave.

Learn More SEO Lessons from Real Businesses Like Yours

Want to see these strategies in action? Watch the complete Floor Tech Contracting audit for deeper insights. You can also check out our flooring SEO audit mini-series featuring other local contractors.

Ready to implement these trust-building techniques for your own business? Browse more tips on the Digital Harvest blog or schedule a strategy session when you're ready for personalized guidance.