SEO Audit for Desert Winds Painting: 9 Fixes That Could Boost Visibility Fast
Desert Winds Painting operates in both Farmington and Albuquerque, New Mexico, offering quality painting services across two markets. But after diving into their online presence, I found several SEO missteps that could be limiting their visibility.
This real-time SEO audit for Desert Winds Painting reveals nine actionable fixes that any painting contractor can apply to improve their local search rankings.
Want to see the full breakdown? Watch the complete video audit below.
What Desert Winds Painting Can Improve
Here are nine key SEO insights uncovered in our audit, with straightforward fixes you can implement right away.
Fix Brand Name Inconsistencies
The business appears online as both "Desert Winds Painting" and "Desert Winds Paint and Repair." This creates confusion for both Google and potential customers trying to find the company.
Standardize your business name across all platforms and listings. Consistent branding builds trust and improves your SEO authority.
Clean Up Duplicate Listings
Two separate Google Business Profiles exist for the Farmington location, which splits the business's ranking power between listings instead of consolidating it.
Merge or delete the duplicate listing. Maintain one official Google Business Profile per city to maximize your local SEO impact.
Match Landing Pages to Location
Both Google Business listings currently link to the homepage, missing an opportunity to provide location-specific information to searchers.
Create dedicated city-specific landing pages and link each Google Business Profile to its corresponding location page.
Correct Service Area Settings
The Albuquerque Google listing shows the wrong service area (Farmington), which confuses both search engines and potential customers about where services are available.
Adjust service area settings to accurately match each location's coverage area.
Use One Phone Number in Navigation
Having two phone numbers in the top navigation creates confusion, especially for mobile users who need to quickly identify which number to call.
Display one primary number and route calls appropriately behind the scenes through a phone tree or city-specific pages.
Add More CTAs Above the Fold
While the homepage features a well-placed contact form, additional call-to-action opportunities appear too far down the page, potentially losing interested visitors.
Include "Get a Quote" buttons higher up and more frequently throughout the page to capture leads before they scroll away.
Remove Clutter and Improve Mobile UX
The top navigation bar includes unnecessary social icons, and there's no visible phone number or click-to-call button on mobile devices.
Streamline the navigation and add a prominent click-to-call button for mobile users to reduce friction in the contact process.
Diversify Location and Service Page Structure
All service pages are currently optimized only for Albuquerque, leaving Farmington customers underserved in search results.
Keep main service pages generic, then create city-specific variations targeting both Farmington and Albuquerque with unique URLs and localized content.
Expand Services and Add a Blog
The website lacks detailed service pages for specific offerings like deck staining or pressure washing, and has no blog to capture long-tail search queries.
Build individual pages or blog posts for each service you offer and link them strategically to relevant city pages.
"Every single service that you offer and the specific things that you do should be included in your service pages." — Avram Gonzales, Chief Strategist of Digital Harvest
Keep Learning from Real SEO Audits
Curious to see these recommendations in action? Watch the full SEO audit video to follow the analysis step by step. Visit Desert Winds Painting's website to see how these strategies apply in context, or dive into our complete SEO audit series for more real-world examples from other painting contractors.
Need help implementing local SEO improvements for your painting business? Digital Harvest is here to help you address these common issues. Feel free to contact our team or connect with me, Avram Gonzales on LinkedIn.