SEO Audit for Mike's Quality Painting: What They're Doing Right and What You Can Do Better
Mike's Quality Painting dominates local search in Albuquerque, NM, and there's a lot we can learn from their approach.
This SEO audit for Mike's Quality Painting breaks down five things they're absolutely nailing online, plus three opportunities their competitors can jump on right now to start stealing market share.
Whether you're a painting contractor or any service-based business, these insights will help you compete smarter and grow your online presence.
What Mike's Quality Painting Gets Right Online
These five standout practices make Mike's Quality Painting a tough competitor in the Albuquerque market.
Clean and Branded Search Results
When you search for their business name, every result points directly to them. No confusing listings, mismatched addresses, or unrelated companies cluttering the results. This clean branded presence reinforces trust and ensures potential customers reach the right business quickly without any confusion.
Thoughtful Website Navigation and CTAs
Their phone number stays visible while you scroll (that's called a "sticky" header), and "Get a Quote" buttons appear on every single page. This reduces friction and keeps users just one click away from taking action, no matter where they are on the site.
Strategic Use of Reviews Across Pages
Mike's Quality Painting uses a Google Reviews widget that pulls in testimonials dynamically, showing different social proof depending on which page you're viewing.
"This makes for a more well-rounded website that gives people confidence to reach out." — Avram Gonzales, Chief Strategist of Digital Harvest
This approach builds trust while keeping content fresh without extra manual work.
Visual Trust Signals
Project photos are prominently displayed throughout their site, and trust badges like awards appear near the top. These visual elements reinforce their authority and showcase real results, crucial for winning over buyers who want to see proof before they call.
Mobile-Friendly Design
Their website functions smoothly on mobile devices with fast-loading elements, tappable call-to-action buttons, and easy scrolling. Since more users browse on mobile than desktop, this ensures no leads get lost due to poor user experience.
SEO Opportunities Competitors Can Capitalize On
Here's where Mike's Quality Painting leaves the door open for competitors to gain ground.
Fill Out Google Business Profile Services & Updates
Their Google Business Profile is missing the services section and regular updates. These features help businesses take up more real estate in search results and boost engagement.
Interactive profiles tend to rank better. Competitors can take advantage here by optimizing their own Google Business Profile more completely.
Build Out Niche Service Pages
Mike's Quality Painting doesn't have dedicated pages for services like deck staining, graffiti removal, or wood finishes. Competitors who create these specific service pages can start outranking them for those targeted searches. Service-specific pages help you get found for more keywords and different customer intents.
Revive the Blog with Local Projects
Their blog hasn't been updated in years. The last posts are from several years ago. Competitors should blog about recent jobs by neighborhood and link back to local service area pages. Local, specific content ranks better in search and builds authority in target areas.
Want More Real-Time SEO Tips?
This analysis comes from our full video audit of Mike's Quality Painting. Watch the complete breakdown to see these insights in action, or explore our SEO audit playlist for more examples from local businesses.
Ready to improve your own SEO strategy? Digital Harvest specializes in helping service-based businesses grow their online presence with proven local SEO tactics. Reach out to our team or simply connect with me, Avram Gonzales on LinkedIn.